João Pessoa, or Jampa - as it is affectionately called by its residents - is a capital that mixes tranquility with beauty. Those who travel to the city notice its slow pace, which allows for small pleasures, such as walking on the sand and diving in the sea, without great effort. The edge of the city, with low buildings, many coconut trees and all the proximity to the sea that a visitor deserves, is an invitation to walk and feel the sea breeze. All this without mentioning the cuisine, which mixes fish and seafood with the flavors of the hinterland without exaggerating the price - both the palate and your pocketbook will thank you.

The warm João Pessoa is a city where tourism is developing fast and has a good structure for its visitors. Quality gastronomy, good value for money and the opportunity to buy handicrafts and natural beauties are the strengths of the small capital. It is there where the sun rises first, where forró is the loudest and where tourists find peace of mind, even though they are in a capital city.